ABL owners wanted
to leave behind the chaos and instability of Progressive-era professional
basketball where players had more control over their production. The Celtics had illustrated the importance of
continuity in building team success.
Other teams adopted the contractual model that both intensified the
commodification of players and provided a massive salary surge. ABL owners attempted to challenge all aspects
of local basketball cultures, including scheduling, ticket prices, and most
importantly, fan loyalties. In some
cities, fans decried an ABL team’s “unpopular attendance charge” and the
possibility that the league would “unfavorably affect the popularity of local
basketball games.”[1]
The ABL used major
league baseball as a model as owners sought to structure fan loyalty solely
around the team. Ethnic spectatorship
had led New York
baseball managers in the 1920s to hire Jewish players who would attract a specific
audience. Basketball teams had the
opposite problem as ethnic identification competed with the local team
identification that ABL owners desired.[2] The Celtics had succeeded as a multi-ethnic
team and its broad popularity meant it felt little pressure to change its internal
structure. For other independent teams,
however, the ABL exerted a tremendous amount of influence to discard, at least
to some extent, pre-ABL identities.
Teams in Rochester and Philadelphia
altered their identifiably Jewish rosters in the ABL. Rochester ’s
entry in the ABL, the Centrals, had formed at the Rochester YMHA in the 1900s
and the team remained exclusively Jewish into the 1920s. In the ABL, however, the Centrals included
“players of other nationality on its roster, [though] it retains its Jewish
identity.”[3] In Philadelphia ,
promoter Eddie Gottlieb owned the Philadelphia Sphas (South Philadelphia Hebrew
Association), a team that had emerged out of Philadelphia ’s Jewish basketball culture in
the late 1910s. By the mid-1920s, many
commentators considered the Sphas one of the top teams in professional
basketball. Yet, Gottlieb disbanded the
Sphas and formed a new team called the Warriors, which included both Jews and
non-Jews, as Philadelphia ’s
ABL team.[4] In order to successfully compete in the ABL, Rochester and Philadelphia
had to represent the entire city and overcome their traditional identification
as ‘Jewish’ teams.
Other teams
included Jews for other reasons. In
contrast to existing teams, a new team in Washington attracted Jewish fans by
including recognizable players. The Baltimore
Jewish Times celebrated the inclusion of three local Jewish players on Washington ’s ABL entry,
including “’Lefty’ Stern [who] has abandoned college in favor of signing with
the team.”[5] The inclusion of three local Jews indicated
that unlike Rochester , the newly-formed Washington team had to
build a fan base from the ground up. Cleveland owner, department
store magnate Max Rosenblum who humbly named his team the Rosenblums as a cheap
form of advertising, brought in Marty Friedman to serve as player-coach during
the ABL’s first two years. Friedman’s
presence in Cleveland
indicated the true character of the league.
Before he arrived in Cleveland ,
Friedman had played his entire 15-year professional career for northeastern
teams. Friedman’s skill and knowledge as
an ‘old-timer,’ not his identity as a Jew, best served the Rosenblums as he led
them to the first ABL championship.[6]
The ABL provided a central location in which to
examine the Jewish presence in basketball.
By the middle of the decade, many of ‘old-time’ players of the pre-war
era had started to retire, and though a new infusion of Jewish talent began to
trickle into the professional game, only Holman and teammate Davey Banks served
as preeminent Jewish talents. In the
first two years of the ABL, Holman and Banks of the Celtics were joined by
[1]
The ABL owners suspended a Brooklyn player
during the first season for playing with a non-ABL team during the season. See “Brooklyn Basketball Star Suspended,” Washington
Post, November 20, 1925 .
Quote from “Thru Sportdom,” Baltimore
Jewish Times, September 19, 1926. On salaries, see Peterson, Cages to
Jump Shots, 84-94. Holman received
an annual salary of $10,000 from the Celtics during the mid-1920s.
[2]
For other Jewish professionals of the mid- to late 1920s, see “Jewish Sport
Notes,” Philadelphia Jewish Times, January 15, 1926 . The column contained an “All-Jewish
All-American” professional basketball team. Levine explained he used name
identification. See Levine, Ellis Island to Ebbet’s Field, 61. Levine explained he used a similar method as
Paula Fass in her book, Outside In: Minorities and the Transformation of
American Education (New York: Oxford University Press, 1989).
[3]
Quote from Original Celtics Game Program, 1927-28, Nat Holman file, Edward and
Gena Hickox Library at the Basketball Hall of Fame, Springfield , MA .
The Rochester Centrals were mentioned in the Encyclopedia of Jews in Sports,
but strictly as a team that emerged from the Rochester YMHA, with no comment
regarding its connection to the ABL. See
Postal, Silver, and Silver, Encyclopedia
of Jews in Sports, 91.
[4]
For information on the Sphas, see Postal, Silver, and Silver, Encyclopedia of Jews in Sports, 84, 91;
Also see “Philadelphia Sphas” in Encyclopedia
of Ethnicity and Sports in the United States, eds. George B. Kirsch,
Othello Harris, and Claire E. Nolte (Westport, CT: Greenwood, 2000),
360-361. A group of young Jews formed
the Combine Club as adolescents. The
members then competed for the South Philadelphia Hebrew Association, which
eventually broke its affiliation with the team.
The kept the name and began to play in the Philadelphia League in the
early 1920s. The Sphas were first
mentioned in Reach as a member of a local professional league and “the
leading traveling club” of the city. They
were nicknamed the “Wandering Jews” by some locals. During the 1925-26 season,
the Sphas defeated both the Original Celtics and an African-American team, the
Harlem Renaissance in a special series.
The team included non-Jewish players during its participation in the
Eastern League in the late 1920s. The
Warriors played two seasons in the ABL and then moved to the Eastern
League. See Abe Radel, “South Philadelphia Hebrew Association,” Reach Official
Basketball Guide 1924-25 (Philadelphia, A.J. Reach & Co.: 1925). On the Hakoahs and Warriors, see the files of
Nat Holman and Eddie Gottlieb in the Basketball Hall of Fame.
[6]
Friedman led Cleveland
to the ABL’s first title, called the “world series” in 1925-26, the year before
the Celtics joined. On Friedman’s role
with the Rosenblums, see Peterson, Cages to Jump Shots, 85-86. According to Albert Applin,
Rosenblum was the true force behind the league.
Other owners included sport promoters like George Halas and George
Marshall (both NFL owners) or business groups.
See Applin, “From Muscular Christianity to the Marketplace,” 200-204.
[7]
Levine, Ellis Island to Ebeet’s Field, 61.